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Education

Ph.D. Seminar in Social Entrepreneurship with Dr. Tom Lumpkin, Syracuse University

Ph.D. Marketing: University of Kentucky

MBA/MIM: International Marketing and Management, Denver University, Master’s Seminar: International Business Courses and Research, Madrid, Spain, Monterey Institute of International Studies

BA: International Studies and Spanish, ������ý��Ƶ

Biography

Mary Conway Dato-on returned to ������ý��Ƶ in 2023 after 25+ years of consulting, teaching, and researching across the globe. Mary is a 2022 UN Women Rise and Raise Others Award Nominee and a Fulbright Garcia-Robles Award recipient, Mexico 2013-14. Additionally, Mary leads efforts to promote entrepreneurship with positive social and environmental outcomes through research and community involvement, including a board position on Rally: The Social Enterprise Accelerator, as the inaugural Faculty Director for the Rollins Impact Hub, and as a leader in developing The Global Links Initiative – a public–private partnership to empower women through education and entrepreneurship which operates in Brazil, India, and the USA.

Teaching

Mary teaches courses in design thinking, social entrepreneurship, international marketing, and international business. She has taught courses in four continents and traveled with students to more than 10 countries for hands-on, applied learning. Through engaged teaching and community-based projects Mary successfully combines disciplines to develop problem solvers who positively impact organizations, colleagues, and community.

Courses Currently Teaching:

• ENT 386 Social Entrepreneurship

Scholarship

Research interests include social entrepreneurship, nonprofit branding, social marketing, cross-cultural consumer behavior, as well as gender and ethics in marketing. She has published over 25 peer-reviewed journal articles, 7 book chapters, 11 cases, and presented at more than 50 professional conferences.

Selected Peer-Reviewed Journal Articles

Banerjee, Proma, Mishra, Surabhi, Conway Dato-on, Mary, & Banerjee, Sharmistha (2022). “Exploring social entrepreneurship intention among students of Indian B-schools,” Manthan: Journal of Commerce and Management.��9(2), 60-82.

Conway Dato-on, Mary, Banerjee, Sharmistha, & Banerjee, Proma (2022). “Exploring influences on social entrepreneurial intentions among Indian students: the function of gender role orientation,” International Journal of Indian Culture and Business Management.��27(4), 488-509. DOI:��10.1504/�����������.2021.10042368

Conway Dato-on, Mary and Gianna Hernandez (2021). “Social entrepreneurial innovation in faith-based organizations: A longitudinal case study in ending multi-generational poverty,” American Journal of Entrepreneurship. 14(1). Available at: http://americanjournalentrepreneurship.org/find-issues/volume-141/

Cacho-Elizondo, Silvia, Mary Conway Dato-on, and Tracy Kizer (2020). “Tequila at home or abroad? Path to brand love and purchase loyalty for hedonic products,” International Journal of Wine Business Research. 33(3), 336-359.

Conway Dato-on, Mary, Sharmistha Banerjee, and Mousumi Roy (2017). “Innovation Support and Small Firm Performance in India: A Social Capital Perspective,” Thunderbird International Business Review. 60(5), 797-807.

Conway Dato-on, Mary and Jerrid Kalakay (2016). “The Winding Road of Social Entrepreneurship Definitions: A Systematic Literature Review,” Social Enterprise Journal. 12(2), 131-160.