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Advertising & Public Relations
Through hands-on experiences and real-world projects, you鈥檒l learn how to craft compelling campaigns, shape public perception, and develop strategies that make an impact. Whether you鈥檙e planning brand messaging, managing media relations, or driving social change, this degree prepares you to thrive in a fast-paced, ever-evolving industry.
Experiential Learning
- Intern at organizations such as The Peoria Rivermen, Anheuser-Busch, MGM, the American Red Cross, Peoria Chamber of Commerce, Illinois Holocaust Museum, Fleishman Hillard, Epitaph Records, and Walt Disney.
- Spend a week at the Chicago Auto Show assisting advertising and public relations staff.
Program Details
Career Opportunities
Advertising and public relations graduates are employed in both entry-level and senior executive positions at creative agencies, small and large companies, trade associations, government and nonprofit organizations.
Recent graduates work with companies like:
- Toyota
- Caterpillar
- The United Way
- Boys & Girls Clubs of America
- Peoria Symphony Orchestra
- U.S. Department of Veteran Affairs
- Yelp
- S.C. Johnson & Son, Inc.
Minor
Interested in social media, branding, or storytelling? The APR minor gives you a practical, hands-on understanding of how to build and maintain relationships between organizations and their audiences.
Whether you鈥檙e passionate about consumer behavior, graphic design, or strategic communication, this minor helps you develop the skills to connect brands with consumers, nonprofits with donors, and companies with stakeholders.